Local SEO (search engine optimization) that Works and won’t break the Bank
Local SEO Services and Strategies
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Local Directories and Listings
97% of customers search for local businesses online. Getting your business listed in the Local directories of Google, Yahoo and Bing is one of the most effective ways of directing free, targetted traffic to your business.More
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Optimize
Local SEO (search engine optimization) requires different strategies to gain local market share. Your listing needs to communicate this to the search engines.
As Google gets over 82% of local searches, it is important to make sure your listing has the proper keywords and other optimization.More
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Local Directories
There are 100’s of places online to find local businesses. The local search directories are a huge part of local search optimization.How to submit and get listed with all of these local search engines and directories is critical to your search engine ranking.More
XAs a local business, the best way to attracting new customers is local directories. But what directories should you be listed in? The answer is Quality Directories that are relevant to your business industry.
Directories serve 2 purposes for Local Businesses:
- To get found by your customers. Searchers look for products and services many different ways, other than direct searches from Google. You want to be listed in these, so your customers can find you.
- Each directory listing counts as a backlink. Backlinks are good, as long as they are quality backlinks.
List of 20 Top Local Business Directories/Listings1. Google
2. Bing
3. Yahoo!
4. Facebook
5. Axciom
6. Yelp
7. InfoUSA
8. Angie’s List
9. Merchant Circle
10. LinkedIn
11. YP.com12. Whitepages
13. Superpages.com
14. Yellowbook
15. CitySearch
16. MapQuest/Yext
17. Local.com
18. Foursquare
19. CitySlick
20. USDirectory.com
21. Dex MediaOne of the most important ranking factor is NAP (Name Address Place) consistency. Most Local SEO experts say it counts for over 50% of the ranking algorithm.
While in principal, it sounds easy to keep the data straight, it isn’t. There are 4 major aggregators of data on the internet. They scraper their data from many sources. This data is sold and used in a multitude of places (Google is a large buyer of data). And then rescraped. If you think the credit bureau are bad, times by 10 and you can imagine the problems. And it’s your problem to fix. Continuous checking and updating NAP can be a full time challenge, especially when you move or add a location. SEO Local Geeks have monitors in place to alert us when information doesn’t match. We relentlessly fix and change to keep the consistency.
If you are interested in which directories your business is listed in, fill out the form and we’ll run a report and send it back to you, Free of Charge. -
Advanced Techniques
As of June 2011, only 7% of the Google listings have been claimed. The opportunity to get to the top of Google is now.But to maintain a high ranking requires ongoing techniques and strategies, along with keeping abreast of the continuous changes that occur.More
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Reviews, Reviews, Reviews
One of the most important factors in one’s ranking on Search Engines is your volume of reviews. The challenge lies not in obtaining hundreds of reviews, but getting the right reviews aggregated for optimal results.More
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Measure your Results
Local Statistics measure your website’s effectiveness. Find out where you rank with monthly reports. Statistics count your traffic, along with the conversions and sales of your products or services.But the best part…there are specific strategies and tactics to improve your listing performance.More